I visited with a young man a few days ago who works for a local microbrewery. Although it is an industry that has been around for at least 30 years, you might not be familiar with the concept. A microbrewery produces fewer than 15,000 barrels of beer per year. They are known for the quality and uniqueness of their product. They compete with the larger well-known breweries based on the taste of their product, rather than advertising and price. There are more than a half-dozen of them in Fort Worth, where I live.
There is some similarity between microbreweries and what I do. No, I don’t produce beer. To be honest, I don’t even drink beer. I’m a book publisher. In fact, it might be accurate to say I’m a “micro-publisher.”
I can’t compete with the major publishing companies. I can’t afford to advertise, pay large advances to authors, and develop expensive advertising campaigns for books. However, I can produce a high-quality book that authors can be proud to share. I have always said that my goal is to help authors realize their dream of being published.
Since I don’t have the financial resources of a large publishing company, I have a process where I work in partnership with the author. If we both do our part well, we can both realize a financial profit.
Here is the step-by-step process of micro-publishing:
- Author submits a manuscript and then pays a fee for layout, design, and all the other requirements for making a book.
- I create the book, oversee the printing, and setup distribution.
- Author receives a generous commission (60%) from the sale of each book. Typically, after selling 250-300 books, the author has recouped their investment and begins to make a profit.
If you are a writer, you have three options for getting your book published. First, and least likely is that you find a traditional publisher who will do everything for you and you simply sit back and count your money. If you are capable of finding a publisher to do this, then you don’t need me. However, unless you can convince a publisher that you can sell 20,000+ books, then you might be wasting your time trying to find a publisher.
A second option is to do it all yourself. This is possible. It is actually what I did when I first started. It will take a year or more, investing in some expensive software, and learning graphic design and the principles of laying out a book for print. Or, you can simply work with someone online who will put your manuscript into an existing template that limits your options.
A third option, and in reality the least expensive in the long run, is to contact me and let me do the work for you. Most of my authors invest $2,000 - $3,000. If you pay much more than that, you are not getting your money’s worth.
Your time and energy is better spent promoting your book, which translates into more sales.
Getting your beer from a microbrewery is not a bad thing. In fact, many like my friend I told you about, will tell you the product is often much better. Using a micro-publisher is also a good thing. If you’re not willing to invest in yourself and your book, why would you expect a publisher to make such an investment?
Call me today if you are ready to turn your dream of writing a book in a reality.